Senior eCommerce & Digital Marketing Manager

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Remote

Shared Services

£55,000 - £60,000

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Senior eCommerce & Digital Marketing Manager

About The Role

Due to our exciting growth at Vista Health, we are seeking a Senior eCommerce & Digital Marketing Manager. As the Senior eCommerce & Digital Marketing Manager, you will be instrumental in shaping and defining our digital ecosystem to support patients throughout their journey with us. You will be responsible for driving the planning, execution and monitoring of our online commercial website and associated marketing programs that help drive traffic and lead to conversions for our services.

This is a remote role, with occasional travel to InHealth sites.

What you will do:

Manage the online customer lifecycle, focusing on lead generation, acquisition, upselling, cross-selling, loyalty and retention.
Report on eCommerce KPIs, customer insights, and analytics, providing actionable insights for business growth.
Oversee eCommerce product content, imagery, and product information for consistency and accuracy.
Manage external agencies for website maintenance and development.
Drive improvements in user experience (UX), web design, SEO, and conversion rate optimisation (CRO) for all audiences across our D2C and B2B offerings.
Conduct customer feedback surveys and analyse data to identify opportunities to enhance our products and services.
Monitor sales performance, customer behaviour, and market trends to identify and implement strategies for growth.
Manage the Digital Marketing Manager and oversee performance marketing activities to drive growth.
Identify and assess customer touchpoints across digital channels to improve the end-to-end customer experience.
Explore new markets, channels, and strategies to support online growth and business expansion.
Develop and execute the e-commerce trading strategy to achieve sales targets and growth objectives.

About you:

A creative problem solver who loves thinking outside the box to engage audiences in new and exciting ways.
A dynamic leader, you connect with people easily and influence teams to get things done. You’re a strong collaborator who thrives in a team environment.
A self motivated and driven individual who can juggle multiple projects, meet deadlines, and deliver results with ease.
A passionate, determined and committed person who cares about Vista Health and making healthcare better.

You will have experience of:

Marketing or communications degree, or equivalent professional qualification
Proven experience leading ecommerce teams, preferably with D2C and B2B experience
Strong knowledge of digital marketing strategies, including SEO, SEM, PPC, and email marketing
Experience working with web development teams to deliver projects on time and on budget
Google Suite (Console, GA4, Tag Manager)
CMS experience, preferably Umbraco
Experience in managing pricing and promotional activities
Proficiency in web analytics, SEO, and CRM software
Knowledge of GDPR and other relevant regulations

What's in it for you

We offer a fantastic benefits package, which is available through a mobile-enabled rewards platform, called InJoy. This is your place to access thousands of offers and discounts on a wide range of products and services relating to: fashion, travel, eating out, technology, leisure and more!

In addition to this, we also offer:

27 days annual leave (plus bank holidays)
Generous company contribution pension scheme
Private medical insurance options
Life assurance
Hybrid and flexible working opportunities
Fantastic learning and development opportunities
24/7 access to a dedicated well-being hub and an Employee Assistance Programme
Enhanced parental leave
Monthly award programme and online peer-to-peer recognition
Long service recognition, with vouchers and additional annual leave
Refer a friend bonus
Discounts on InHealth’s healthcare services
Smart tech, Cycle to Work and thousands of discounts and cashback options
Paid-for professional memberships and more!

Making sure our people are happy at work is one of our main priorities, which means giving them as many opportunities as we can to support their personal and professional growth. We also have an innovative approach to personal and professional development, helping you to be the best version of you and giving you a real career pathway.

About Us

Vista Health is a leading UK healthcare provider specialised in diagnostic services such as MRI, CT, Ultrasound and Endoscopy for the private healthcare sector. We offer fast assessment turnaround, expert diagnosis and world class reports from fully qualified radiologists. From our creation over 10 years ago we have focused on providing accessible and affordable services for everyone from elite sportspersons to patients who are trying to regain their health after injury or illness.

Vista have been a pioneer in offering self-referral for diagnostic services directly to consumers which has enabled thousands of customers to take the next step on their healthcare journey and avoid unnecessary waiting times. We are also leading the way in services focused on prevention such as Full Body Scanning which are growing rapidly.

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